Vinaya Sophie Goetschel Creator, marketing and social media professional in Munich
a video diary watched over 10 million times.
Short videos and photo carousels about everyday life in Munich, with an outsized reach: 8.5 million TikTok plays, a 20 percent Instagram engagement rate, one video past 5.6 million views.
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some numbers
views across TikTok and Instagram
8.53M plays counted over 77 public TikToks, plus a conservative 1.5M floor for lifetime Instagram impressions. How it is counted.
likes on TikTok
13.5 percent of plays turn into a like. The platform norm sits around 4 to 6 percent.
shares on TikTok
One share for every 54 plays. People send her videos to friends, which is how products travel.
engagement rate on Instagram
Likes plus comments over followers, last 12 posts. Most accounts land between 1 and 5 percent.
385,300 Instagram impressions in the last 30 days, on an account with 4,045 followers. The posts travel.
reach beyond the follower count
Her audience is not a list of followers. It is distribution: Explore, Reels and the For You page keep picking up her posts and showing them to people who do not follow her yet. For a brand or an employer that means every post can travel far past the people who already follow.
most watched on TikTok
Six of 80 videos, by plays. Tap to watch.
most loved on Instagram
Six of 115 posts, by likes. Tap to open.
2,825 likesoutfits of the week π€Jun 2026, South of France
1,895 likesvery passionate about summerJun 2026, South of France
1,541 likeslife (with bleached brows) β‘Μ π§π½ββοΈ lunch @daluma.officiaJun 2026, Munich, Germany
1,523 likeslast summer <3Apr 2024
1,490 likessummering πMay 2026, South of France
1,061 likesstill summering (gifted items included)Jun 2026, South of France
about vinaya
Vinaya grew up in Hamburg and lives in Munich, where she completed a Bachelor of Business Administration at LMU in February 2026. For the last three years she has worked on the brand side of communications: two years as a working student in marketing and social media at Weber Shandwick and an internship at haebmau.
The video diary started in 2023 as a place to keep everyday moments. The audience came later, through the algorithm rather than through follower campaigns. She films and edits everything herself and knows what a briefing looks like from the agency side.
work with vinaya
For established consumer brands, startups, funds and labs that want a product, a team or an event to feel human to a young audience.
Product in the diary
A product woven into her actual day, shot in her format for TikTok and Reels. Usage rights and whitelisting on request.
Founders on camera
Short coaching sprints for founders and partners who need to be watchable on video.
Launches and events in Munich
Demo days, campus events, Oktoberfest season. Vertical video, same day edits.
In house, from November 2026
Open to a full time creator, content or marketing role at a consumer brand, a fast growing company, a fund or a lab.
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